InsureIUL
About InsureIUL
A data desk for indexed universal life, run by an independent, licensed insurance agency.

Who runs this site
InsureIUL belongs to North Life Group LLC, an independent insurance agency whose agents are licensed to sell life insurance. We are not an insurance company and we do not issue policies. When a reader asks us to, our agents request illustrations from more than one insurer and walk through them on a call.
Why a data desk
Indexed universal life is sold with numbers that move. Caps, participation rates and spreads change for new money. Charges are set by the insurer within maximums the contract states. An illustration rests on assumptions a rule called AG 49-A limits. Most of what is written about IUL skips the dates, so a reader cannot tell whether a cap quoted in a video is current or three years old.
This site keeps the dates. Every rate shows the day printed on the insurer's sheet. Every case entry shows who reported it and when. Every rule change shows the sale dates it covers.
What we track
- Cap, spread, trigger and participation rates from rate guides insurers publish for consumers.
- IUL lawsuits and settlements, from trade press and consumer news reports.
- The illustration rules, AG 49 and AG 49-A, and what each version changed.
- Calculators that show their math, with the assumptions printed next to the result.
What we will not do
- Call IUL an investment, a retirement account or a stand-in for a Roth IRA. It is life insurance with a cash value.
- Show a projection without saying it is not guaranteed, or show only the best case.
- Use rate sheets an insurer keeps for its sales force rather than the public.
- Name a person at our agency on this site, or claim a tie to any insurer we write about.
How the agency is paid
If you buy a policy through our agents, the insurer pays our agency a commission. You pay no fee for the call or the illustrations. Our page on how we are paid explains where that creates a conflict and what we do about it.
Where our agents can help
Our agents hold licenses in some states, not all. The request form asks for your state before anything else, and stops there if we cannot help where you live.
Reaching us
Call (305) 699-5857, or see the contact page.

Talk to a licensed agent about IUL
Ask a licensed agent to run the numbers
- Illustrations from more than one insurer.
- Each run at the insurer's illustrated rate and at a lower rate.
- Nothing is bought on the call. You decide.
What should the policy do?
Or call (305) 699-5857
The insurer pays our agency a commission if you buy. You pay no fee. How we are paid